Engineering
Research & Planning

Define what you're building - and why.

Concept development, feasibility studies, and project planning that set your product up for success from day one.
Research and planning
Why it matters

Start on solid ground and stay on track

The most common reason product development projects go over budget or miss the mark is a lack of upfront planning. Jumping straight into CAD without clearly defining the product, the market, and the path forward leads to scope creep, wasted engineering hours, and designs that don't align with what your customers actually need.
We start every engagement by working closely with you to understand your product vision, your market, and your business objectives. Together, we turn rough ideas and requirements into a well-defined product concept with clear specifications and a structured project plan.
Avoid costly pivots
Defining the product thoroughly upfront prevents expensive changes later in design or prototyping. The earlier a decision is made, the less it costs to get it right.
Avoid costly pivots
Align with your market
Competitive analysis and a clear understanding of customer requirements ensure you're building a product people will actually buy - not just a product that's technically impressive.
Align with your market
Set a realistic budget and timeline
Detailed planning gives you confidence in what the project will cost and how long it will take. No surprises halfway through.
Realistic budget and timeline
Build on a solid foundation
Every engineering decision downstream - materials, geometry, manufacturing method, electronics - depends on the work done here. A strong plan makes everything that follows faster and more efficient.
Solid foundation for engineering

How we can help

Concept Development

We help you move from rough ideas, sketches, and requirements to defined product concepts. This involves exploring options, evaluating trade-offs, and narrowing down the direction before committing engineering resources.

Feasibility Studies

Before committing significant time and budget, we assess whether a concept is technically and commercially viable. This includes evaluating manufacturing methods, estimating costs, identifying technical risks, and determining whether the product can realistically meet its performance and market requirements.

Competitive Analysis

Understanding what already exists in the market is essential to building something better. We research competing products, identify gaps and opportunities, and help you position your product for success.

Specification Setting

We work with you to define the detailed technical and business target requirements your product must meet. These specifications become the reference point for the entire project - guiding design decisions, informing analysis criteria, and providing a clear measure of success.

Project Planning

We create a structured project plan with defined milestones, deliverables, timelines, and budgets. This plan keeps the project on track through even the most complex development programs, giving you and your team visibility into progress and upcoming decisions at every stage.

Ready to define your next product?

Tell us about your idea and we'll help you build the plan.